INTERNATIONAL EXCHANGE FOR WORLD HERITAGE SITES 2024
2nd edition
CastelBrando (Cison di Valmarino, TV)
29th – 31st MAY 2024
It is again in the magnificent Castel Brando castle in the town of Cison of Valmarino, Treviso, that we will host the second edition of the International Exchange for World Heritage Sites, from May 29th to 31st 2024.
The majestic, historic CastelBrando is one of the largest castles in all of Europe and dominates the Prosecco Hills which recently became a Unesco World Heritage Site. It is ideally located mid-way between Venice and the Dolomites, between Cison di Valmarino and Follina, two of Italy’s most beautiful borghi (villages).
The Exchange, is reserved only for selected tour operators and tourism professionals and journalists and is a opportunity to promote different destinations in both Italian and Foreign World Heritage Sites.
It is an excellent opportunity for tourism professionals to learn more about Italy’s Northern Veneto Region and the 9 UNESCO World Heritage sites to be found in its great historic cities and in its picturesque farmed and natural landscape. A heritage of absolute excellence which has been handed down through the ages, passing on to future generations those universal values on which the region’s identity is based.
The tour operators and journalists hosted in CastelBrando will get information for designing itineries in the more familiar Veneto World Heritage Sites like the cities of Venice and Verona but also in the less known like the city of Vicenza and the Palladian Villas, the Botanical Garden and the Fresco Cycles of Padua, the Prosecco hills of Conegliano and Valdobbiadene, the Dolomites, the Venetian Works of Defence between the 16th and 17th centuries, the Prehistoric pile dwellings around the Alps.
On Thursday May 30th there will be a b2b Workshop where buyers organizing and promoting World Heritage Sites’ journeys and tours can meet suppliers of accommodation, attraction, activities, tours, meetings or events located in the area of a World Heritage Site.
There will be 50 selected Italian and foreign hosted buyers.
Sellers i.e. suppliers can register for this workshop if they are based and operate in the areas included in the Unesco World Heritage List and intend to promote the territory, accommodation facilities, experiences and culture of their areas.
The hosted buyers and journalists will join an excursion called Road to Cortina to explore the Dolomite area, among the most attractive mountain ladscapes in the world. They will learn about the most exclusive potential offered by the destination preparing for the 2026 Winter Olympics, the upcoming international multi-sport event scheduled to take place from 6th to 22nd February in the Italian cities of Milan and Cortina d’Ampezzo.
The M & C Marketing Consulting Agency organizes the International Exchange for World Heritage Sites. The event enjoys the patronage of the Veneto Region and the Italian National Tourism Agency (ENIT) as well as the Association of Italian World Heritage Sites (ABIPM), the Italian Federation of Unesco Clubs (FICLU) and the European Federation of Unesco Clubs (FEACU).
